About
Especially at a time when the distinction between artist and co founder is becoming more ideal than real, the trend of realizing pop-up exhibitions can help an artist contextualize their own brand. Securing a temporary space, and showing the artists one wants to show, can be a liberating new development in the art world today. On the other hand, the more one engages in curation, the less time one has to spend in one’s studio. Thus, the organization of pop-up exhibitions has to be balanced with one’s creative goals.
The Vision
Pop-ups give artists, curators, and collectors the opportunity to enter into and utilize a space that is perhaps underused, or branded in a way that might ordinarily preclude the sort of themes that a pop-up designedly speaks to. Today, pop-ups are a vital way of showcasing emerging artists to collectors, critics, and other artists. And while it’s less likely to see works by artists who sell high at auctions being included in the casual atmosphere of a pop-up show, when they do, it generally throws new light on their work.
