A pop-up store can look like a regular store, but many brands use them to create unique and engaging physical shopping experiences because they provide flexibility and the opportunity to experiment with less risk. You’ve probably already experienced pop-up retail. They’re getting more and more popular with customers and retailers. Some of them you may not have even known were pop-ups, they often look like regular stores. Brand benefits: Reach potential customers – a pop-up store in a new location with high foot traffic enables a brand to get in front of a new audience. Experience – “pop-up retail” can be used to deliver a delightful short-term experiences or reinforce a brand message with positive customer engagement. Brands can position themselves as cultural influencers, expand their reach and build brand loyalty. As powerful as ecommerce can be, nothing compares with a physical face-to-face interaction.